Rodney Strong Vineyard is a family-owned business, founded in 1959. In effort to cut energy costs and be environmentally responsible, Jim Magnus, facilities manager for the winery, began researching and ultimately chose photovoltaic energy as a source of sustainable energy. He chose PowerLight to manage the project, stating that, “There are a lot of outfits jumping into this PV business. We didn’t want to be a teething ring for some newcomer to the industry.”